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Displaying 2 articles of 2 total result(s).
Original Article

Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development

Bahtiar Mohamad
,
Hassan Abu Bakar
,
Ahmed Rageh Ismail
,
Haslina Halim
,
Rosmiza Bidin

Keywords: Corporate identity; internal brand; leadership; culture

Article no: 93

Pages 659-666

Doi: 10.15405/epsbs.2016.08.93

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